The Money Is In The List

The Money Is In The List? But What Does That Mean?

I’m sure you’ve heard this a thousand times but what do you think it means?…

A list is a database of people interested in receiving marketing communications or offers from you.

A list could be written in a diary, an address book, written on a piece of paper, a list of Email Addresses in an Autoresponder, or members of a facebook group etc.

When you hear ‘The Money is in the list’, what do you think it means?

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